Introduction to employee engagement

What is it?

Employee engagement is the emotional feeling employees experience with a company. It means they are part of the management and they are let in on several subjects. In this way employees get to know the deeper meaning of the company’s mission and vision. Eventually, they can identify themselves with the company. Once they feel like they belong there, they will get engaged and that is what you are striving for, right?


Employee engagement is not a new concept. It has been out there for several years, but no one really noticed until now. Before starting to find ways to use this process in your HR strategy, it is good to know where it came from and how it has developed over the years.

It all started in the early 70s when companies mainly focussed on happiness among their employees. At that point, managers thought that happy employees always meant happy customers. And as a result of happy customers, they would gain a higher profit. Unfortunately, later that decade, they discovered that employee happiness not always leads to the engagement they were striving for.

Between 1980 and 1990 the concept of staff recognition first saw light. If you want your business to grow, you need customers of course. And even if your business matured and you have a lot of customers, you still need some kind of technique to keep them. At that point, managers started to realise that a business could only grow if their employees were fully on board with them and their vision. Employee engagement was born. If companies want their staff members to agree on the company’s mission and vision, best thing to do is to get them highly motivated and appreciated.

Nowadays, engaged employees is all most companies can talk about. Yet, some businesses don’t realise the importance of it. But, since the power of the whole employee recognition concept keeps growing, they will notice it sooner or later and they will start implementing it as well.

Best is to start now instead of waiting around until everyone else already introduced it to their management strategy. Because it is way harder trying to keep up with the rest than being ahead of them.

Morgan Strauwen
Social media manager

Posted on Apr 18, 2018